This has led to a significant reduction in spam that was being generated on those websites, as the value of obtaining a link was no longer there. The trends show that search engines have been placing a higher value on long-form content. Tools like SEMRush and Ahrefs monitor millions of keywords and can show you how many keywords your site or web page is ranking for. Keywords that are question-based may deliver traffic, but they typically have very low conversion rates. Being cited in articles or as a resource on a list are all good examples, assuming that there is a clear and relevant connection between your content and the linking website. Identify Your Goals: For a successful campaign, you first need to have a clear idea of what you are trying to accomplish. Highly competitive keywords will take time, and sometimes a significant amount of time to achieve first page rankings.

You need to be prepared to spend a significant amount of time mapping out the strategy because it is much better and more effective to do it right the first time. That should be part of a larger brand strategy after your bases are covered with your money keywords. If sales are the goal, the focus of the campaign should revolve around search phrases that would attract in-market consumers versus keywords that are more inquisitive in nature. So try out the above-given aspects if you are not really sure about the significance of graphic design to your business. Focus on Topics: Topics should dictate the design and flow of the website and its content. A website can have various benefits for a dental practice as it is an active device of marketing. SEO marketing is no different in that regard. Leads/Sales: Most businesses are looking to receive a return on their investment regardless of the type of marketing medium.

Using the relevant keywords are extremely important within your content. Do the Research: After you settle on the topics that properly describe your products and services, you need to perform research to find the longer-tail keywords that customers would search for to find information about those topics. Knowing your products and services, make a list of high-level topics that will form the content pillars of your website. You can do a lot of individual SEO functions well, but success comes with how you put the pieces together to form a cohesive strategy. That strategy will create the foundation for organic traffic growth that will propel a business for years to come. That will drive the strategy moving forward, as everything that you do will be to achieve that goal. For example, if your goal is to generate leads or sales, the structure of your website and the content written should be focused on sending customers into your sales funnel.

Going back to the shoe website example, a link from a fashion blog, within the article content and to your web page, that details the top shoes trends is one that has a clear connection. Those are great longer-term goals, but the fact remains: 70% of all search traffic is going to long-tail keywords. If you know that you are ranking well for keywords that have decent search volume, but you aren’t receiving much in terms of traffic, you may want to work on improving your Title Tag to generate a higher click-through rate. Even though many SEOs thought that social media was a ranking factor in Google’s algorithm, in 2014 Google’s Matt Cutts declared that it is not. In 2016, Gary Illyes, a Google Webmaster Trends Analyst, also confirmed that social media is not a ranking factor. If your shoe trends page had a link from a pizza shop within their footer, that is something that would not give any appearance of being natural. There would be no clear reason that they would link to that page, as the page is not relevant to their business, audience, or content.